Dig Inn

Dig Inn

Boston, Massachusetts

Completed 2016

Lead Designer / Project manager

ASH NYC

This was Dig Inn’s first cafe outside of Manhattan, and was sited in Boston’s busiest downtown corridor. The new cafe came in conjunction with a complete re-branding overhaul. Therefore, the new cafe represented their updated brand aesthetic, interior design, and company vision.

The design concept took much inspiration from Dig Inn’s healthy food offerings and the beautiful colors associated with produce. The lightness of the palette went hand in hand with the clean and pure menu.